Nike knows a thing or two about shoes, athletics wear... and ads. I recently saw the full ad for Nike SB (Nike Skateboarding for those not in the know... aka moi until, uhm, recently...), which I immediately fell for. Well, as much as you can fall for an ad. Hard.
Anywho, the ad features some great panoramic shots and a skateboarder called P-Rod (yeah, I don't know him either), but most importantly it evokes memories of Mike Mills awesome video for Air's All I Need. It's that great feeling of serenity that the skating freely and the laidback music gives off. In the case of the ad, Ice Cube's classic Today Was A Good Day (re-mixed to fit the ad... leaving out the AK47 reference was probably wise) provides the musical and storytelling backdrop, which works marvelously. Kudos Nike... now, do I get a free pair of sneakers for this? Pretty please.
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